Xavier Lannes was born and raised in Paris, France. He started skateboarding in the mid 60’s. From 76 to 79 he was Pro for Banzai Skateboards and toured all of Europe for several years. At the end of the 70’s and 80’s he was redactor and photographer for Skate France International, No Way Skateboard mag, and eventually wrote a skateboarding book. From the end of the 80’s to mid 90’s he owned a skate, snow and surfing shop and distributing center called The Surf Factory. He started I Skate Therefore I Am in 2009.